Kotler, P. (1998). Marketing managemnt (9th ed.). New Delhi: Prentice Hall of India.
Chicago Style CitationKotler, Philip. Marketing Managemnt. 9th ed. New Delhi: Prentice Hall of India, 1998.
MLA CitationKotler, Philip. Marketing Managemnt. 9th ed. New Delhi: Prentice Hall of India, 1998.
Warning: These citations may not always be 100% accurate.