APA Citation

Kotter, P. (1987). Principles of marketing (3rd ed.). New Delhi: Prentice-Hall of India.

Chicago Style Citation

Kotter, Philip. Principles of Marketing. 3rd ed. New Delhi: Prentice-Hall of India, 1987.

MLA Citation

Kotter, Philip. Principles of Marketing. 3rd ed. New Delhi: Prentice-Hall of India, 1987.

Warning: These citations may not always be 100% accurate.