Kobler, P. (1998). Marketing management: Analysis, planning, implemantation and control (9th ed.). New Delhi: Prentice-Hall of India.
Chicago Style CitationKobler, Philip. Marketing Management: Analysis, Planning, Implemantation and Control. 9th ed. New Delhi: Prentice-Hall of India, 1998.
MLA CitationKobler, Philip. Marketing Management: Analysis, Planning, Implemantation and Control. 9th ed. New Delhi: Prentice-Hall of India, 1998.
Warning: These citations may not always be 100% accurate.