Kotlar, P. (1986). Marketing management (5th ed.). New Delhi: Prentice Hall.
Chicago Style CitationKotlar, Philip. Marketing Management. 5th ed. New Delhi: Prentice Hall, 1986.
MLA CitationKotlar, Philip. Marketing Management. 5th ed. New Delhi: Prentice Hall, 1986.
Warning: These citations may not always be 100% accurate.