APA Citation

Mukherjee, S., & Saha, K. (2011). Principles of marketing, module I. Kolkata: B.B.kundu grandsons.

Chicago Style Citation

Mukherjee, Sushil, and Kallol Saha. Principles of Marketing, Module I. Kolkata: B.B.kundu grandsons, 2011.

MLA Citation

Mukherjee, Sushil, and Kallol Saha. Principles of Marketing, Module I. Kolkata: B.B.kundu grandsons, 2011.

Warning: These citations may not always be 100% accurate.