Kotler, P. (1992). Marketing management: Analysis, planning, implementation and control (7th ed.). New Delhi: Prentice-Hall of India.
Chicago Style CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. New Delhi: Prentice-Hall of India, 1992.
MLA CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. New Delhi: Prentice-Hall of India, 1992.
Warning: These citations may not always be 100% accurate.