APA Citation

Kotler, P., & Armstrong, G. (1991). Principles of marketing (5th ed.). New Delhi: Prentice-Hall of India.

Chicago Style Citation

Kotler, Philip., and Gay Armstrong. Principles of Marketing. 5th ed. New Delhi: Prentice-Hall of India, 1991.

MLA Citation

Kotler, Philip., and Gay Armstrong. Principles of Marketing. 5th ed. New Delhi: Prentice-Hall of India, 1991.

Warning: These citations may not always be 100% accurate.