Description: Essentials of modern marketing :

Bibliographic Details
Main Author:	Banerjee, Mrityunjoy.
Format:	Book
Language:	English
Published:	Delhi : Oxford University Press., 1981.
Edition:	3 Ed.
Subjects:	COMMERCE. MARKETING- PLANNING. MARKETING-TECHNIQUES. .

Description
Physical Description:	xi,493p. ; 00 cm.