Staff View: Fundamentals of marketing /

Bibliographic Details
Main Author:	Stanton, William J.
Format:	Book
Language:	English
Published:	Singapore : McGrawHill, 1991.
Edition:	9 Ed.
Subjects:	COMMERCE. MARKETING-MANAGEMENT. COMMUNICATION-MARKETING. .


LEADER	00711nam a22002777a 4500
001	5283
003	KCL
005	20160909000000.0
008	160909s1991 ii d 000 u eng d
040			\|a KCL \|c KCL
082	0	4	\|a 658.802 \|b STA-F
100	1		\|a Stanton, William J.
245	1	0	\|a Fundamentals of marketing / \|c By William J. Stanton.
250			\|a 9 Ed.
260			\|a Singapore : \|b McGrawHill, \|c 1991.
300			\|a xxxiii,668p. ; \|c 00 cm.
650		4	\|a COMMERCE.
650		4	\|a MARKETING-MANAGEMENT.
650		4	\|a COMMUNICATION-MARKETING.
650		4	\|a .
850			\|a KCL
852			\|a COM.RACK
901			\|a U2678 \|b 20160909000000.0
902			\|a 658.802 \|b STA-F
997			\|c EGKCL.5283
998			\|a Kidderpore College