How to advertise : what works, what doesn't-and why /

Bibliographic Details
Main Author: Roman, Kenneth.
Other Authors: Maas, Jane, (Jt.Author.), Nisenholtz, Martin, (Jt.Author.)
Format: Book
Language:English
Published: London : KogPage, 2008.
Edition:3 repr Ed.
Subjects:
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245 1 0 |a How to advertise :  |b what works, what doesn't-and why /  |c By Kenneth Roman, Jane Maas and Martin Nisenholtz. 
250 |a 3 repr Ed. 
260 |a London :  |b KogPage,  |c 2008. 
300 |a 239p. ;  |c 00 cm. 
650 4 |a JOURNALISM AND MASS COMMUNICATION. 
650 4 |a ADVERTISING. 
650 4 |a বিজ্ঞাপন. 
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700 1 |a Nisenholtz, Martin,  |e Jt.Author. 
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