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| LEADER |
02704nam a22003137a 4500 |
| 003 |
HCCL |
| 005 |
20160809175147.0 |
| 008 |
160808b xxu||||| |||| 00| 0 eng d |
| 020 |
|
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|a 9780070528963
|c Rs.365.00
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| 040 |
|
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|a HCCL
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| 082 |
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|a 658.8
|b CAI
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| 100 |
|
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|a Cateora, Philip R.
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| 245 |
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|a International Marketing
|c by Philip R. Cateora and John L. Graham
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| 250 |
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|a 11th ed
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| 260 |
|
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|a New Delhi
|b Tata McGraw-Hill Publishing Company Limited
|c 2003
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| 300 |
|
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|a xxvi, 694p
|b 28c. m.
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| 500 |
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|a Includes bibliographical references and indexes
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| 505 |
|
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|a Pt 1; An overview Ch 1- The Scope and Challenge of International Marketing Ch 2- The Dynamic Environment of International Trade Pt 2: The Culture Environment of Global Markets Ch 3- History and Geography: The Foundations of Cultural Understanding Ch 4- Cultural Dynamics in Assessing Global Markets Ch 5- Business Customs In Global Marketing Ch 6- The Political Environment: A Critical Concern Ch 7- The International Legal Environment: playing by the Rules Pt 3: Assessing Global Market Opportunities Ch 8- Developing a Global Vision through Marketing Research Ch 9- Emerging Markets Ch 10- Multinational Market Regions and Market Groups Pt 4: Developing global Marketing Strategies Ch 11- Global Marketing Management: Planning and Organisation Ch 12- Products and Services for Consumers Ch 13- Products and Sevices for Businesses Ch 14- International Marketing Channels Ch 15- Exporting and Logistics: Special Issues for Business Ch 16- Integrated Marketing Communications and International Advertising Ch 17- Personal Selling And Sales Management Ch 18- Pricing for International Markets Pt 5: Implementing Global Marketing Strategies Ch 19- Negotiating with International Customers, Partners and Regulators Pt 6: Supplementary Material Ch 20- The Country NoteBook- A Guide for Developing a Marketing Plan
|
| 650 |
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|a Management
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| 650 |
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|a Marketing
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| 650 |
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|a International Marketing
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| 700 |
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|a Graham, John L.
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| 942 |
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|c BK
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| 997 |
|
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|c KohaHCC.1207
|d 1207
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| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1207
|d 1207
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