Table of Contents: Rural Marketing: Environment, Problems and Strategies

Bibliographic Details
Main Author:	Gopalaswamy, T.P.
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt Ltd 2005
Edition:	2nd ed
Subjects:	Management Maketing Management Rural Marketing

Table of Contents:

1. Introduction 2. Rural Market Environment 3. Rural Demand and Rural Market Index 4. Problems in Rural Marketing 5. Marketing of Agricultural Inputs 6. Marketing of Consumables and Durables 7. Marketing of Agricultural Produce and Rural and Cottage Industry Products 8. Role of Financial Institutions in Rural Marketing 9. Role of Cooperative Institutions in Rural Marketing 10.Rural Marketing Strategies Case Studies: I. Shri Subramaniam Buys a Moped: TVS-50 II. Indradhanush Paint Limited III. Everwin Limited IV. Tiger on the Prowl