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Product Management in India
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Prentice-Hall of India Private Limited
2003
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| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- Pt I: The Macro Perspective Ch 1- The Indian Market: emerging panirama Ch 2- Assessing new Competition and Strategic Response Ch 3- Product Management- a preview Pt II: Product Management- The Conceptual Issues Ch 4- Branding Ch 5- Market Segmentation Ch 6- Positioning and Differentiation Strategies Ch 7- New Product Planning Ch 8- Distribution Channels: Structure and Strategy Ch 9- Advertising Planning Ch 10-Pricing Concepts and Strategies Ch 11-Sales Management Ch 12-Marketing Research Pt III: Product Market Analysis Ch13- Toilet Soaps Ch 14- Shampoos Ch 15- Cosmetics Ch 16- Wrist Watches Ch 17- Refrigerator Ch 18- Television Ch 19-Washing Machines Ch 20- Two Wheelers Ch 21- Passenger Cars Ch 22- Lubricants Ch 23- Paints Ch 24- Air-Conditioners Ch 25- Personal Computer Ch 26- Credit Cards Ch 27- New Challenges for Marketers in India