Cover Image

Marketing Research tools and techniques

Bibliographic Details
Main Author: Bradley, Nigel
Format: Book
Language:English
Published: Oxford Oxford University Press 2010
Edition:2nd ed
Subjects:
Management
Marketing
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300 |a xx, 527p.  |b 24cm. 
500 |a Includes glossary and index 
505 |a Pt 1: Research Preparation Ch 1- Introduction to Marketing Research Ch 2- Planning Research Pt 2: Data Collection Ch 3- Secondary Data Ch 4- Primary Data Ch 5- Sampling Ch 6- Questionnaires and Topic Guides Ch 7- Qualitative Research Ch 8- Quantitative Research Pt 3: Analysis and Communication Ch 9- Analysis Ch 10- Reporting and Presentation Pt 4: Marketing Research Contexts Ch 11-Business-to-business Research Ch 12- International Research Ch 13- Audience and Advertising Research Ch 14- Social Research Ch 15- Online Research Market Researcher's Toolbox 
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