Cover Image

Global Marketing Management

Bibliographic Details
Main Author: Keegan, Warren J.
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Private Limited 2005
Edition:7th ed
Subjects:
Management
Marketing
International Marketing
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245 |a Global Marketing Management  |c by Warren J. Keegan 
250 |a 7th ed 
260 |a New Delhi  |b Prentice-Hall of India Private Limited  |c 2005 
300 |a xxv, 617p.  |b 23.5cm 
500 |a Includes Appendix and Index 
505 |a Pt I: Introduction and Overview Ch 1-Introduction to Global Marketing Pt II: The Global Marketing Environment Ch 2- The Global Economic Environment Ch 3- Social and Cultural Environment Ch 4- The Political, Legal, and Regulatory Environments of Global Marketing Pt III: Analyzing and Targeting Global Market Opportunities Ch 5- Global Customers Ch 6- Global Marketing Information Systems and Research Ch 7- Segmentation, Targeting and Positioning Pt IV: Global Marketing Strategy Ch 8- Entry and Expansion Strategies: Marketing and Sourcing Ch 9- Cooperative Strategies and Global Strategic Partnerships Ch 10- Competitive Analysis and Strategy Pt V: Creating Global Marketing Programs Ch 11- Product Decisions Ch 12- Pricing Decisions Ch 13- Global Marketing Channels and Physical Distribution Ch 14- Global Advertising Ch 15- Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship Ch 16- Global e.marketing Pt VI: Managing The Global Marketing Program Ch 17- Leading, Organizing, and Monitoring the Global Marketing Effort Ch 18- The Future of Global Marketing Appendix: Global Income and Population 2000 and Projections to 2010 and 2020 
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