Table of Contents: Services marketing

Bibliographic Details
Main Author:	Zeithaml, Valarie A
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D, Pandit, Ajay
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw Hill Education Private Limited 2011
Edition:	5th ed
Subjects:	Marketing Services marketing

Table of Contents:

Foundations for services marketing. Focus on the customer, Understanding customer requirements, Aligning service design and standards, Delivering and performing service, Managing service promises, Service and the bottom line. Case studies.