Table of Contents: International marketing

Bibliographic Details
Main Author:	Joshi, Rakesh Mohan
Format:	Book
Language:	English
Published:	New Delhi Oxford University Press 2005
Subjects:	Marketing International marketing Import export policy

Table of Contents:

Concept of international marketing, Emerging opportunities in international markets, World trade organization: international marketing implications, Scanning the international economic environment, International marketing research, Decision making process for international markets, Entering international markets, Product strategy for international markets, Building brands in international markets, Pricing decisions for international markets, International logistics and distribution, Communication decisions for international markets, Framework of export-import theory, International trade finance and risk management, Export procedure and documentation, Institutional infrastructure for export promotion, Emerging issues.