Table of Contents: Introduction to managerial economics

Bibliographic Details
Main Author:	Savage, Christopher I.
Other Authors:	Small, John R.
Format:	Book
Language:	English
Published:	London Hutchinson & Co 1975
Edition:	2nd ed
Subjects:	Economics Managerial economics Business economics

Table of Contents:

Economic background to management, Business firm and its objectives, Profit, Investment policy, Competition, Cost, Coast control, Demand analysis and forecasting, Pricing policy, Product policy ,sales promotion and market strategy