Marketing Research V-1

Bibliographic Details
Main Author: Mishra, M.L.
Format: Book
Language:English
Published: Jaipur Printwell 1991
Subjects:
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041 |a English 
082 |a 658.802  |b M687 V-1 
100 |a Mishra, M.L. 
245 |a Marketing Research V-1  |c by M.L.Mishra,  
260 |a Jaipur  |b Printwell  |c 1991 
300 |a 261p.  |b 22cm. 
500 |a Includes glossary and index 
505 |a Introduction to marketing research, Organisation of marketing research, Marketing research process, Research desdign, Determining sources of data, Data collection forms, Attitude measurement, Sampling procedure. Sample size.  
650 |a Marketing 
650 |a Sampling 
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