APA Citation

McDaniel, C., Lamb, C. W., & Hair,Jr. Joseph F. (2008). Principles of marketing. New Delhi: Cengage Learning.

Chicago Style Citation

McDaniel, Carl, Charles W. Lamb, and Hair,Jr. Joseph F. Principles of Marketing. New Delhi: Cengage Learning, 2008.

MLA Citation

McDaniel, Carl, Charles W. Lamb, and Hair,Jr. Joseph F. Principles of Marketing. New Delhi: Cengage Learning, 2008.

Warning: These citations may not always be 100% accurate.