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Principles of marketing
Bibliographic Details
Main Author:
McDaniel, Carl
Other Authors:
Lamb, Charles W.
,
Hair,Jr. Joseph F.
Format:
Book
Language:
English
Published:
New Delhi
Cengage Learning
2008
Subjects:
MARKETING MANAGEMENT
MANAGEMENT
>
MARKETING
MANAGEMENT
>
RETAIL
Holdings
Description
Table of Contents
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Heramba Chandra College
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Call Number:
658.8 Mc459
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