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01245nam a2200301 4500 |
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20170314160955.0 |
| 008 |
170314b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788131509821
|a 8131509826
|c Rs.399.00
|
| 040 |
|
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|a HCCL
|
| 041 |
|
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|a English
|
| 082 |
|
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|a 658.8 Mc459
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| 100 |
|
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|a McDaniel, Carl
|
| 245 |
|
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|a Principles of marketing
|c by Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr.
|
| 260 |
|
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|a New Delhi
|b Cengage Learning
|c 2008
|
| 300 |
|
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|a 600p.
|b 24cm
|
| 500 |
|
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|a Includes index
|
| 505 |
|
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|a The world of marketing, Analyzing marketing opportunity, Product decisions, Distribution decisions, Promotion decisions, Pricing decisions, Technology driven marketing,
|
| 650 |
|
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|a MARKETING MANAGEMENT
|
| 650 |
|
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|a MANAGEMENT -- MARKETING
|
| 650 |
|
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|a MANAGEMENT -- RETAIL
|
| 700 |
|
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|a Lamb, Charles W.
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| 700 |
|
|
|a Hair,Jr. Joseph F.
|
| 942 |
|
|
|c BK
|
| 997 |
|
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|c KohaHCC.2138
|d 2138
|
| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2138
|d 2138
|
| 999 |
|
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|c 2138
|d 2138
|
| 952 |
|
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_MC459
|7 0
|9 5848
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-14
|g 399.00
|o 658.8 Mc459
|p c12397
|r 2017-03-14
|w 2017-03-14
|y BK
|x Data entered by Susmita Chanda
|
WebLibNet
