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03499cam a2200373 a 4500 |
| 020 |
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|a 9780198079446
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| 020 |
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|a 0198079443
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| 040 |
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|a HCCL
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| 041 |
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|a English
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| 082 |
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|a 658.8 BAM
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| 100 |
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|a Baines, Paul,
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| 245 |
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|a Marketing
|c Paul Baines, Chris Fill, and Kelly Page.
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| 250 |
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|a Asian ed.
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| 260 |
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|a Oxford ;
|a New Delhi
|b Oxford University Press
|c 2013.
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| 300 |
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|a xxix, 697 p.
|b ill. (some col.)
|c 28 cm.
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| 500 |
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|a Includes Bibliographical References and Indexes.
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| 505 |
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|a Part I: Marketing Fundamentals. 1. Marketing Principles and Society 2. The Marketing Environment 3. Consumer Buying Behaviour 4. Marketing Research Part II: Principles of Marketing Management. 5. Marketing Strategy 6. Market Segmentation 7. International Market Development Part III: The Marketing Mix and Principles 8. Developing Products and Brands 9. Price Decision 10. An Introduction to Marketing Communication 11. Marketing Communications: Tools and Media 12. Managing Marketing Communications 13. Channel Management and Retailing Part IV: Principles of Relational Marketing 14. Services Marketing 15. Business-to-Business Marketing 16. Relationship Marketing 17. Not-for-profit Marketing Part V: Contemporary Marketing Practice 18. Digital Marketing 19. Postmodern Marketing 20. Marketing, Sustainibility And Ethics
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| 650 |
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|a MARKETING.
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| 700 |
1 |
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|a Fill, Chris.
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| 700 |
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|a Page, Kelly,
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.434
|d 434
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=434
|d 434
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