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|a HCCL
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| 082 |
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|a 658.8
|b VAI
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| 100 |
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|a Vasudeva,P.K.
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| 245 |
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|a International marketing
|c by P.K.Vasudeva
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| 250 |
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|a 4th ed
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| 260 |
|
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|a New Delhi
|b Excel Books
|c 2012
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| 300 |
|
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|a xxiv,617 p.
|b 28cm
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| 500 |
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|a Includes Glossary, Bibliography and Index
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| 505 |
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|a Ch 1: Introduction to International Marketing. Ch 2: Economic Environment of International Marketing. CH 3: Dynamics of World Market: Identifyingband Satisfying Global needs, Coordinating Activities and Recognizing Constraints Ch 4: International Institutions- World Bank, IME, UNCTAD,Customs Union,Common Markets, Free Trade Zones, Economic Communities,Special Economic Zones, NAFTA, SAFTA and EU Ch 5: Constraints on International Marketing- Fiscal and Non Fiscal Barriers, Tariffs and Non- Tariff Barriers. Ch 6: Trading Partners - Bilateral Trade Agreements, Commodity Agreements and GSP. Ch 7: India and World Trade. Ch 8: EXIM Policy. Ch 9: Foreign Trade Policy: 2004-2009 and 2009-2014. Ch 10: International Product Policy and Planning. Ch 11: Pricing Policy Ch 12: Logistic Management, International Distribution and Sales Policy. Ch 13: Promotional Management and Advertising. Ch 14: International Marketing Research. Ch 15: International Retail Marketing. Ch 16: Currencies and Foreign Exchange. Ch 17: Settlement of International Disputes.
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| 650 |
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|a Management
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| 650 |
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|a Marketing Management
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| 650 |
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|a Marketing Management-International
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1201
|d 1201
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1201
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