International marketing
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New Delhi
Excel Books
2012
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Edition: | 4th ed |
Subjects: |
Table of Contents:
- Ch 1: Introduction to International Marketing. Ch 2: Economic Environment of International Marketing. CH 3: Dynamics of World Market: Identifyingband Satisfying Global needs, Coordinating Activities and Recognizing Constraints Ch 4: International Institutions- World Bank, IME, UNCTAD,Customs Union,Common Markets, Free Trade Zones, Economic Communities,Special Economic Zones, NAFTA, SAFTA and EU Ch 5: Constraints on International Marketing- Fiscal and Non Fiscal Barriers, Tariffs and Non- Tariff Barriers. Ch 6: Trading Partners - Bilateral Trade Agreements, Commodity Agreements and GSP. Ch 7: India and World Trade. Ch 8: EXIM Policy. Ch 9: Foreign Trade Policy: 2004-2009 and 2009-2014. Ch 10: International Product Policy and Planning. Ch 11: Pricing Policy Ch 12: Logistic Management, International Distribution and Sales Policy. Ch 13: Promotional Management and Advertising. Ch 14: International Marketing Research. Ch 15: International Retail Marketing. Ch 16: Currencies and Foreign Exchange. Ch 17: Settlement of International Disputes.