Table of Contents: Cases in Rural Marketing

Bibliographic Details
Main Author:	Krishnamacharyulu, C.S.G.
Other Authors:	Ramakrishnan, Lalitha
Format:	Book
Language:	English
Published:	Delhi Pearson Education (Singapore) Pte. Ltd. 2004
Subjects:	Management Marketing Rural Marketing

Table of Contents:

Part I: Orientation Part II: Rural Marketing Perspectives Part III: Market Analysis and Information System Part IV: Product Strategies Part V: Price Strategies Part VI: Promotion Strategies Part VII: Distribution Strategies Part VIII:Marketing Strategies