Description: Services marketing

Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Book
Language:	English
Published:	New Delhi Pearson education 2006.
Edition:	5th ed
Subjects:	Marketing Marketing management Services marketing

Description
Physical Description:	xvi,594p. 26cm.
ISBN:	8177584502