Table of Contents: Services marketing

Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Book
Language:	English
Published:	New Delhi Pearson education 2006.
Edition:	5th ed
Subjects:	Marketing Marketing management Services marketing

Table of Contents:

Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,