International Marketing

Bibliographic Details
Main Author: Vasudeva,P.K.
Format: Book
Language:English
Published: New Delhi Excel Books 2006
Edition:3rd ed
Subjects:
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245 |a International Marketing  |c by P.K.Vasudeva 
250 |a 3rd ed 
260 |a New Delhi  |b Excel Books  |c 2006 
300 |a xiii,628 p.  |b 24.5cm 
500 |a Includes Glossary, Bibliography and Index 
505 |a Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 Retail Operations Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing 
650 |a Management 
650 |a Marketing Management 
650 |a Marketing Management-International 
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