WebLibNet
Marketing management
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw-Hill Publishing Company Limited
2009.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 01636nam a2200289 4500 | ||
|---|---|---|---|
| 003 | HCCL | ||
| 005 | 20160827152421.0 | ||
| 008 | 160827b xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9780070144910 |c Rs.780.00 | ||
| 020 | |a 0070144915 | ||
| 040 | |a HCCL | ||
| 041 | |a English | ||
| 082 | |a 658.8 SAM | ||
| 100 | |a Saxena, Ranjan | ||
| 245 | |a Marketing management |c by Ranjan Saxena | ||
| 250 | |a 4th ed. | ||
| 260 | |a New Delhi |b Tata McGraw-Hill Publishing Company Limited |c 2009. | ||
| 300 | |a xxix,883p. |b 24cm | ||
| 500 | |a Includes index. | ||
| 505 | |a Market environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing | ||
| 650 | |a MARKETING | ||
| 650 | |a MARKETING MANAGEMENT | ||
| 942 | |c BK | ||
| 997 | |c KohaHCC.1346 |d 1346 | ||
| 998 | |a Heramba Chandra College |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1346 |d 1346 | ||
| 999 | |c 1346 |d 1346 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_SAM |7 0 |9 3994 |a HCCSL |b HCCSL |c GEN |d 2016-08-27 |g 780.00 |o 658.8 SAM |p 6688-8 |r 2016-08-27 |w 2016-08-27 |y BK |x Data entered by Susmita Chanda | ||