Table of Contents: Marketing management

Bibliographic Details
Main Author:	Saxena, Ranjan
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 2009.
Edition:	4th ed.
Subjects:	MARKETING MARKETING MANAGEMENT

Table of Contents:

Market environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing