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Fundamentals of Marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New york
McGraw-Hill, INC.
1994
|
| Edition: | 10th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | Include bibliographical references and index |
|---|---|
| Physical Description: | xxviii,697p. 25c.m. |
| ISBN: | 9780071135618 0071135618 |