Table of Contents: Marketing management

Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	English
Published:	New Delhi Prentice-Hall of India Private Limited 1991.
Edition:	7th ed.
Subjects:	MARKETING OPPORTUNITIES MARKETING STRATEGIES MARKETING DECISIONS MARKETING PROGRAMS BUYER BEHAVIOR COMPETETION MARKET SEGMENTS MARKET OFFERINGS PRICING STRATEGIES MARKETING CHANNELS INTEGRATED MARKET COMMUNICATIONS

Table of Contents:

Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Designing marketing strategies, Planning marketing programs, Organizing , implementing marketing effort.