Principles of marketing

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: New Delhi Pearson Education, Inc. 2008
Edition:12 th ed.
Subjects:
Description
Item Description:Includes Glossary and Indexes.
Physical Description:xxxii, 557+ A37 +R30+ G10+ C2+ I19p . 28cm.
ISBN:8131715477