Table of Contents: The Rural Marketing Book

Bibliographic Details
Main Author:	Kashyap, Pradeep
Other Authors:	Raut, Siddhartha
Format:	Book
Language:	English
Published:	New Delhi Biztantra 2009
Subjects:	Management Marketing Rural Marketing

Table of Contents:

Ch 1:The Call of Rural India Ch 2: Rural Marketing Environment Ch 3: The Rural Economy: A Reality Check Ch 4: Rural Consumer Behaviour Ch 5: Rural Market Research Ch 6: Targeting, Segmenting and Positioning Ch 7: Product Strategy Ch 8: Pricing Strategy Ch 9: Distribution Strategy Ch 10:Communication Strategy Ch 11:Innovation in Rural Markets Ch 12:Financial Services Ch 13:The Future of Rural Marketing