Cover Image

The Rural Marketing

Bibliographic Details
Main Author: Kashyap, Pradeep
Format: Book
Language:English
Published: Noida Dorling Kindersley (India) Pvt.Ltd. 2012
Edition:2nd ed
Subjects:
Management
Marketing
Rural Marketing
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245 |a The Rural Marketing   |c by Pradeep Kashyap  
250 |a 2nd ed 
260 |a Noida  |b Dorling Kindersley (India) Pvt.Ltd.  |c 2012 
300 |a xxv, 301p.  |b 27 cm  |e 1 CD 
500 |a Includes Index 
505 |a Ch 1: The Call of Rural India Ch 2: Rural Marketing Environment Ch 3: Rural Consumer Behaviour Ch 4: Rural Marketing Research Ch 5: Segmenting and Targeting Rural Markets Ch 6: Product Strategy Ch 7: Pricing Strategies Ch 8: Distribution in Rural Markets Ch 9: Communication Strategies for Rural Markets Ch 10: Rural Services Marketing Ch 11: Marketing in Small Town Ch 12: The Future of Rural Marketing  
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