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Services marketing the Indian perspective
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Excel Books
2002
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| Subjects: |
Table of Contents:
- Services marketing:conceptual issues, Tourism and travel services, Transportation and logistic services, Financial services, Information technology and communication services, Media services marketing, health care services, Professional services, Education and extension services, public services.