Cover Image

Services marketing

Bibliographic Details
Main Author: Rao, K. Rama Mohana
Format: Book
Language:English
Published: New Delhi Dorling kindersley(India) Pvt. Ltd. 2011
Edition:2nd ed
Subjects:
Marketing
Services marketing
Services marketing > India
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500 |a includes index 
505 |a Introduction to services marketing, Marketing management: Core concepts, Consumer behaviour in services, Marketing information system and research, Services strategy, Market segmentation, Competition analysis and strategies, Service demand management, The service product, Service branding and positioning, Physical evidence, Pricing, Distribution, Internal marketing, External marketing, Interactive marketing, Service quality management, Service failure and recovery, International marketing of services, Consumer protection in services, Services marketing in India.  
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