Global marketing

Bibliographic Details
Main Author: Hollensen, Svend
Other Authors: Banerjee, Madhumita
Format: Book
Language:English
Published: Noida Dorling Kinderslley (India) Pvt. Ltd 2010
Edition:4th ed
Subjects:
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100 |a Hollensen, Svend 
245 |a Global marketing  |c by Svend Hollensen and Madhumita Banerjee 
250 |a 4th ed 
260 |b Dorling Kinderslley (India) Pvt. Ltd  |c 2010  |a Noida 
300 |a xxxix,753p.  |b 25.5 cm 
500 |a Includes index 
505 |a Decision whether to internationalize, Deciding which markets to enter, Market entry strategies, Designing the global marketing programme, Implementing and coordinating the global marketing programme 
650 |a Marketing 
650 |a Global marketing 
650 |a Global e-marketing  
700 |a Banerjee, Madhumita  
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