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01227nam a2200301 4500 |
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20160916143822.0 |
008 |
160915b xxu||||| |||| 00| 0 eng d |
020 |
|
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|a 9788131728147
|c Rs.775.00
|
040 |
|
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|a HCCL
|
041 |
|
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|a English
|
082 |
|
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|a 658.8 HOG
|
100 |
|
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|a Hollensen, Svend
|
245 |
|
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|a Global marketing
|c by Svend Hollensen and Madhumita Banerjee
|
250 |
|
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|a 4th ed
|
260 |
|
|
|b Dorling Kinderslley (India) Pvt. Ltd
|c 2010
|a Noida
|
300 |
|
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|a xxxix,753p.
|b 25.5 cm
|
500 |
|
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|a Includes index
|
505 |
|
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|a Decision whether to internationalize, Deciding which markets to enter, Market entry strategies, Designing the global marketing programme, Implementing and coordinating the global marketing programme
|
650 |
|
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|a Marketing
|
650 |
|
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|a Global marketing
|
650 |
|
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|a Global e-marketing
|
700 |
|
|
|a Banerjee, Madhumita
|
942 |
|
|
|c BK
|
997 |
|
|
|c KohaHCC.1434
|d 1434
|
998 |
|
|
|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1434
|d 1434
|
999 |
|
|
|c 1434
|d 1434
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_HOG
|7 0
|9 4396
|a HCCSL
|b HCCSL
|d 2016-09-15
|g 775.00
|o 658.8 HOG
|p 6650-8
|r 2016-09-15
|w 2016-09-15
|y BK
|x Data entered by Susmita Chanda
|