Table of Contents: Global marketing

Bibliographic Details
Main Author:	Hollensen, Svend
Other Authors:	Banerjee, Madhumita
Format:	Book
Language:	English
Published:	Noida Dorling Kinderslley (India) Pvt. Ltd 2010
Edition:	4th ed
Subjects:	Marketing Global marketing Global e-marketing

Table of Contents:

Decision whether to internationalize, Deciding which markets to enter, Market entry strategies, Designing the global marketing programme, Implementing and coordinating the global marketing programme