WebLibNet
Services marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pune
Everest Publishing House
2007
|
| Edition: | 6th rev and enl ed |
| Subjects: |
| LEADER | 01531nam a2200289 4500 | ||
|---|---|---|---|
| 003 | HCCL | ||
| 005 | 20170307151023.0 | ||
| 008 | 160901b xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 8176600792 |c Rs.265.00 | ||
| 040 | |a HCCL | ||
| 041 | |a English | ||
| 082 | |a 658.8 G959 | ||
| 100 | |a Gupta, P.K. | ||
| 245 | |a Services marketing |c by P.K. Gupta | ||
| 250 | |a 6th rev and enl ed | ||
| 260 | |a Pune |b Everest Publishing House |c 2007 | ||
| 300 | |a 350p. |b 24cm | ||
| 500 | |a includes index | ||
| 505 | |a Services marketing, Service consumer, EW. Business, Environmental factors, Marketing research for services, Strategic choices in service sector, Product strategy for services, Pricing strategies for services, Communication strategies for services, Distribution strategies for services, H.R. services for services, Management quality in service organisations, Forecasting, After sales service, B2B marketing, Globalization of markets, Electronic commerce in service industries, Physical environment, Operational aspects, Matching capacity to demand, Marketing plan, | ||
| 650 | |a Marketing | ||
| 650 | |a Services marketing | ||
| 650 | |a Services marketing--India | ||
| 942 | |c BK | ||
| 997 | |c KohaHCC.2080 |d 2080 | ||
| 998 | |a Heramba Chandra College |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2080 |d 2080 | ||
| 999 | |c 2080 |d 2080 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_G959 |7 0 |9 5702 |a HCCCL |b HCCCL |c GEN |d 2017-03-07 |g 265.00 |o 658.8 G959 |p c12711 |r 2017-03-07 |w 2017-03-07 |y BK |x Data entered by Susmita Chanda | ||