Table of Contents: Services marketing

Bibliographic Details
Main Author:	Gupta, P.K.
Format:	Book
Language:	English
Published:	Pune Everest Publishing House 2007
Edition:	6th rev and enl ed
Subjects:	Marketing Services marketing Services marketing > India

Table of Contents:

Services marketing, Service consumer, EW. Business, Environmental factors, Marketing research for services, Strategic choices in service sector, Product strategy for services, Pricing strategies for services, Communication strategies for services, Distribution strategies for services, H.R. services for services, Management quality in service organisations, Forecasting, After sales service, B2B marketing, Globalization of markets, Electronic commerce in service industries, Physical environment, Operational aspects, Matching capacity to demand, Marketing plan,