Cover Image

Services marketing

Bibliographic Details
Main Author: Venugopal, Vasanti
Other Authors: V.N. Raghu
Format: Book
Language:English
Published: Mumbai Himalaya Publishing House 2001
Subjects:
Marketing
Services marketing
Services marketing > India
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245 |a Services marketing  |c by Vasanti Venugopal and Raghu V.N. 
260 |a Mumbai  |b Himalaya Publishing House  |c 2001 
300 |a 321p.  |b 24cm. 
500 |a Includes index, references 
505 |a Services marketing, Classification of services, Services marketing management, Strategic planning, Managing demand and supply, Consumers in service industry, Service marketing mix, Service product, Pricing in services, Service promotion, Place in service, People in services, Service process, Physical evidence, Organising for service marketing, Marketing strategy in services, Managing service quality, Managing service competition, Globalisation of services, Marketing of services.  
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