Cover Image

Basic marketing A global managerial approach

Bibliographic Details
Main Author: Perreault, William D.Jr.
Other Authors: McCarthy, E. Jerome
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill Publishing Company Limited 2006
Edition:15th ed
Subjects:
Marketing
Marketing management
LEADER 02392nam a22003137a 4500
003 HCCL
005 20170314153750.0
008 160803b xxu||||| |||| 00| 0 eng d
020 |a 9780070620186  |a 0070620180  |c Rs. 395.00 
040 |a HCCL 
041 |a English 
082 |a 658.8  |b Pjr426M 
100 |a Perreault, William D.Jr. 
245 |a Basic marketing  |c by William D.Perreault, Jr. and E. Jerome McCarthy  |b A global managerial approach 
250 |a 15th ed 
260 |a New Delhi  |b Tata McGraw-Hill Publishing Company Limited  |c 2006 
300 |a xviii,844p.+I18p.  |b 24cm. 
500 |a Includes index 
505 |a Marketing's role in the global economy, Marketing's role with in the firm or non profit organization, Demographic dimensions of global consumer markets, Behavioral dimensions of the consumer markets, Business and organizational customers and their buying behavior, Improving decisions with marketing information, Elements of product planning for goods and services, product management and new-product development, Place and development of channel system, Distribution customer service and logistics, Retailers, wholesalers and their strategy planning, Promotion-introduction to integrated marketing communications, Personal selling, Advertising and sales promotion, pricing objectives and policies, Price setting in the business world, Implementing and controlling marketing plans, Managing marketing's link with other functional areas, Developing innovative marketing plans, ethical marketing in a consumer oriented world.  
650 |a Marketing 
650 |a Marketing management 
700 |a McCarthy, E. Jerome  
942 |c BK 
997 |c KohaHCC.2137  |d 2137 
998 |a Heramba Chandra College  |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2137  |d 2137 
999 |c 2137  |d 2137 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_PJR426M  |7 0  |9 5843  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-14  |g 395.00  |o 658.8 Pjr426M  |p c11905  |r 2017-03-14  |w 2017-03-14  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_PJR426M  |7 0  |9 5844  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-14  |g 395.00  |o 658.8 Pjr426M  |p c11906  |r 2017-03-14  |w 2017-03-14  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_PJR426M  |7 0  |9 5845  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-14  |g 395.00  |o 658.8 Pjr426M  |p c11907  |r 2017-03-14  |w 2017-03-14  |y BK  |x Data entered by Susmita Chanda 

Similar Items