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Marketing Management Planning, Implementation and Control, Global Perspective, Indian Context

Bibliographic Details
Main Author: Ramaswamy, V.S.
Other Authors: Namakumari, S.
Format: Book
Language:English
Published: New Delhi Macmillan India Ltd. 2002
Edition:3rd ed
Subjects:
Management
Marketing
Description
Item Description:Includes Bibliography and Indexes
Physical Description:xxxv, 748 p. 28 cm.
ISBN:0333937198

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