Cover Image

Principles of marketing

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: New Delhi Pearson Education, Inc. 2006
Edition:12 th ed.
Subjects:
MANAGEMENT
MARKETING MANAGEMENT
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245 |a Principles of marketing   |c by Philip Kotler and Gary Armstrong 
250 |a 12 th ed. 
260 |a New Delhi  |b Pearson Education, Inc.  |c 2006 
300 |a xx, 651+ A33 +R28+ G10+ C3+ I20p .  |b 28cm. 
500 |a Includes Glossary and Indexes. 
505 |a Marketing : managing profitable customer relationships, Company and marketing strategy, The marketing environment, Managing marketing information, Consumer markets and consumer buyer behavior, Business markets and business buyer behavior, Customer-driven marketing strategy, Product, services and branding strategy, New-product development and product life-cycle strategies, Pricing products, Marketing channels and supply chain management, retailing and wholesaling, Communicating customer value, advertising and public relations, Personal selling and sales promotion, Direct and online marketing, Creating competitive advantage, Global market place, Marketing ethics and social responsibility  
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