Table of Contents: Principles of marketing

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary
Format:	Book
Language:	English
Published:	New Delhi Pearson Education, Inc. 2006
Edition:	12 th ed.
Subjects:	MANAGEMENT MARKETING MANAGEMENT

Table of Contents:

Marketing : managing profitable customer relationships, Company and marketing strategy, The marketing environment, Managing marketing information, Consumer markets and consumer buyer behavior, Business markets and business buyer behavior, Customer-driven marketing strategy, Product, services and branding strategy, New-product development and product life-cycle strategies, Pricing products, Marketing channels and supply chain management, retailing and wholesaling, Communicating customer value, advertising and public relations, Personal selling and sales promotion, Direct and online marketing, Creating competitive advantage, Global market place, Marketing ethics and social responsibility