Description: Services marketing

Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Book
Language:	English
Published:	New Delhi Pearson education 2011.
Edition:	7th ed
Subjects:	Marketing Marketing management Services marketing

Description
Physical Description:	xxi,683p. 28cm.
ISBN:	9788131759394