Description: (The) interface of marketing and srategy

Bibliographic Details
Main Author:	Day, George(ed)
Other Authors:	Weitz, Barton (ed.), Wensley, Robin (ed.)
Format:	Book
Language:	English
Published:	London JAI Press Inc. 1990
Series:	Strategic management policy planning v.4
Subjects:	Marketing > Management Marketing > Strategy Marketing > Decision making Market response