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02274nam a22003257a 4500 |
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20170310135202.0 |
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160830b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 0892328096
|c Rs.2108.00
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| 040 |
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|a HCCL
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| 041 |
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|a English
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| 082 |
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|a 658.802
|b D331
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| 100 |
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|a Day, George(ed)
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| 245 |
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|a (The) interface of marketing and srategy
|c edited by George Day, Barton Weitz and Robin Wensley
|
| 260 |
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|a London
|b JAI Press Inc.
|c 1990
|
| 300 |
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|a xxi, 453p.
|b 23 cm.
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| 490 |
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|a Strategic management policy planning
|v v.4
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| 500 |
|
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|a Includes Glossary and Index
|
| 505 |
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|a part-I. The structure and evolution of competitive markets Market structure and analysis: practice, problems and promise/Allen D. Shocker, David W. Stewart and Anthony J. Zahorik Relationship among competitors/ Geoffrey Easton Impact of competition on strategic marketing decisions/ Ram C. Rao Evolutionary models of markets and competitive structure/ Mary Lambkin, Part-II Gaining and sustaining competitive advantage market position and competitive strategy/ Bradley T. Gale and Robert D. Buzzell, Modelling customer loyalty: A consumer based source of competitive advantage/ Barbara E. Kahn and Robert J. Meyer, Design and management of channels of distribution/ Gary L. Frazier, Market entry and defensive strategies/ Hubert Gatigon and Pradeep Bansal, Formulating strategy components market response approaches to marketing strategy decisions/ Leonard Lodish and Bari Harlam, Assessing market response: A review of empirical research/ Gary M. Erickson, Positioning analysis and strategy/ Yoram J. Wind, Identifying and evaluating new product opportunities/ Robert G. Cooper
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| 650 |
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|a Marketing--Management
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| 650 |
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|a Marketing--Strategy
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| 650 |
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|a Marketing--Decision making
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| 650 |
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|a Market response
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| 700 |
|
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|4 ed.
|a Weitz, Barton
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| 700 |
|
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|4 ed.
|a Wensley, Robin
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| 942 |
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|c BK
|
| 997 |
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|c KohaHCC.2113
|d 2113
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2113
|d 2113
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| 999 |
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|c 2113
|d 2113
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|o 658.802 D331
|p c7848
|r 2017-03-10
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|y BK
|x Data entered by Susmita Chanda
|
WebLibNet
